Why informed candidates are invaluable and how to find them
What makes an informed candidate and why you should want to hire them
It can be difficult to reach and identify informed candidates, as their research into prospective employers – through company websites, LinkedIn, workplace review sites, and the national press – make them more discerning in their applications
WebinarOne hourEmployee engagementLearning & developmentTalent & recruitment
The candidate looks great on paper, they have all the necessary skills but appear to know nothing about your organisation in the interview.
This is the uninformed candidate; qualified, yes, but seemingly lacking the commitment. But it can be difficult to reach and identify the more desirable informed candidate, as their research into prospective employers – through company websites, LinkedIn, workplace review sites, and the national press – make them more discerning in their applications.
Manage the communication channels that you control poorly and you may lose out on prime candidates who are put off by poor or vague messaging, confusing social media feeds, actions that seemingly contradict mission statements, and more.
In this webinar we’ll discuss why informed candidates are desirable, how to refine your application process to identify them, and how to communicate your organisation's goals, mission and values to potential candidates clearly and effectively, before and after they make an application. We’ll also look at the role of the interview in informing candidates – how much you could reasonably expect them to know about your organisation beforehand, and the essential things you should be telling them about your company.
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Since 2009, Katrina Collier has been showing SMEs to global Corporates around the world how to source their staff on social media; transforming HR & Recruiters into Certified Searchologists. London UK based, Katrina is a social recruiting trainer & speaker, sharing proven techniques gained from over 11 years of full cycle recruitment and social recruiting experience.
Katrina is a regular keynote, including at ERE, SourceCon, RecruitDC, SOSU Sourcing Summits in Australia, New Zealand, Europe & Asia, SRSC, and even to the Singapore Government, and she is quoted in HRReview, SHRM, The Staffing Stream, and Cambridge University’s Strategies for Success. She is also co-host of The #SocialRecruiting Show, Founder of DisruptHR London and an Ambassador for Retrak Charity.
When she’s not on a plane, you’ll find her tweeting @KatrinaMCollier and on Instagram, LinkedIn & Facebook, championing the #BeHuman cause.
David is UK Country Manager for Glassdoor, responsible for the company’s marketing and growth activities in Europe. David has a strong interest in generational diversity and brand identity in the workplace and holds a Masters degree from HEC Paris.
Chris Preston has been working in change management and organisational design for more than 20 years. His career started in the third sector, where he gained valuable experience in building up structures from scratch, and learned the value of the phrase “Famously Efficient, Efficiently Famous”.
He spent a number of years at a UK-based consultancy as a client director, during which time he delivered exciting, groundbreaking work for companies such as The London Borough of Ealing, Toyota and Surrey Police. The majority of his work focused around change management and leadership team development - both through multi-element programmes and more focused individual development interventions. He led the company’s progression as a psychometrics led development provider, introducing a range of tools such as emotional intelligence profiling, FIRO B and MBTI - used to great effect with public and private sector clients.
More recently he has worked in large corporations in OD and L&D roles, with companies such as Pfizer and AOL.
Chris is a psychology graduate, a member of the British Psychological Society, and a Level A&B trained assessor. His background came into good effect when he developed the company’s core assessment approach – the Culture Builders Profiling Tool.
He is a founding member of The Culture Builders, and one of the faculty leads for change programmes. His experience of designing and delivering tailored approaches for these is a recognised quality by our clients and he is regularly asked to run sessions around the globe where companies need positive challenge, new thinking and an inclusive style to bring out the best in them.