Change programmes have a PR problem. They’re often dry, jargon-filled and about as engaging as an HR policy manual. Cue the collective sigh. The result? Disengagement, resistance and learning that evaporates faster than a bad joke.

When HSBC rolled out a new performance framework, leaders were sceptical, change-fatigued and disengaged. Enter Laughology – behavioural experts who use humour, playfulness and neuroscience to make learning memorable. Together, they designed a leadership programme that cut through resistance, boosted confidence and embedded behaviour change at scale.

In this People Management webinar, you’ll hear how HSBC and Laughology swapped dull PowerPoints for dopamine hits – and why that made the learning stick.

You’ll discover:

  • Why traditional training struggles to stick – and how to fix it
  • The neuroscience behind humour for ‘sticky learning’
  • How to use playfulness to break down learning barriers as part of your development strategy
  • Practical tools from HSBC’s programme you can apply immediately

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