5 steps to ensure buy-in for your sustainability initiative
Research shows that just 2% of sustainability programmes achieve or exceed initial expectations. Here, Treedom’s Anna Weston offers five top tips to help yours make an impact
Too many company-led sustainability initiatives fail. Whether it’s internal goals or working with external partners for larger-scale programmes, the frustrating truth is that very few achieve meaningful results.
How success is measured is up for debate, but a Bain & Co report found that just 2% of sustainability programmes achieve or exceed initial expectations. More than four in five (81%) of initiatives had been diluted, with performance deemed as mediocre, while 16% failed to deliver, producing less than 50% of expected results.
So, delivering a successful sustainability initiative is no easy feat. While there are many success factors that need addressing, one of the primary reasons these initiatives can fail is a lack of buy-in from a business’s people.The process of creating and maintaining real buy-in starts long before the programme has even been launched, and if done properly, can last years after it’s been concluded. And like most things that rely on fostering a particular feeling among a diverse group of people, creating real alignment is extremely difficult to do.
