Navigating today’s shifting UK labour market means talent teams need clear evidence – not instinct – to guide their recruitment spend. Packed with performance metrics from 880,000 applications and 13.6 million clicks, the 2026 UK Recruitment Marketing Benchmark Report uncovers how your campaigns, budgets and channels really stack up against your peers.
If you could see exactly where candidate friction is happening, what would you change first? From shifts in job seeker behaviour to practical ad optimisation rules, this research gives you the full-funnel data you need to decide what to continue, what to drop and how to hire more efficiently in 2026.
Inside the report:
• Full-funnel cost benchmarks: Track pipeline spend from initial screen to cost-per-hire.
• Role-by-role performance: See where candidate supply and application costs vary by sector.
• Regional hiring trends: Compare local apply rates and recruitment costs across the UK.
• Job ad optimisation: Uncover high-converting ad formats, title lengths, and form times.
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