Why HR and marketing need each other
Join this live video stream as we gather leading speakers from HR and marketing to swap insights, notes, skills, ideas, pains, successes and ambitions.
VideoOne hourLearning & developmentOrganisation development
The relationship between HR and marketing is getting closer. Both professions share a fundamental goal: engage people, build loyalty and stand out.
But their methods vary wildly. So what can they learn from each other? People Management and Campaign join forces to exchange ideas between the two people professions.
HR can learn a lot from marketing – how to build and use smarter data, how to refine personalised messaging and become more sophisticated in channel marketing. And of course, tips on building a better employer brand – the Heinz Ketchup in a world of tomato sauce.
And marketing can learn much from HR – the marketing, media and advertising industries must champion diversity and inclusion to improve both their businesses and their work; HR knows people – they will help marketers better understand human psychology and how to reach the person behind the consumer.
Join this live video stream as we gather leading speakers from both professions to swap insights, notes, skills, ideas, pains, successes and ambitions.
Get involved in the debate by submitting your questions to the panel via Slido – https://www.sli.do/ #bigquestions2020
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Gemma Charles is a specialist in sustainability, political marketing and the alcoholic beverage sector.
Previously she reported on the food and alcohol sectors, joining the magazine after a spell of freelancing at various titles. She has also held staff reporting roles on Marketing Week, The Lawyer and Inside Housing, the social housing journal, where she started her journalistic career a decade ago.
David is currently Head of London for the CIPD and also Head of Engagement for the extensive branch network. The CIPD is the professional body for HR and People Development.
His background is in OD, where he focused on improving organisational and team performance, with practical, grounded experience of most HR disciplines. He challenges, shapes, leads and has fun - when he puts things down they work better than when he found them.
A highly motivated and results orientated Human Resources professional with over 24 years’ experience of delivering high quality, business focused HR services and solutions, at a country, regional and global level. A natural relationship builder with proven experience of working with and managing multi-cultural and disciplined teams, at home and overseas.
A senior marketing leader who has run and promoted high growth and profitable online businesses. Focussed on strategic development and delivery with both subscription and advertising models, using a structured, analytical and creative approach. Experience across a number of international territories and in industries including online services and social media. Has helped businesses navigate to new, more effective marketing approaches.
As a Recruitment Evangelist on the Employer Insights team with Indeed, Danny Stacy pairs platform data with industry trend analysis to share Indeed’s story and bring the value of the company’s programs and solutions to life.