Why HR and marketing need each other

Why HR and marketing need each other

Join this live video stream as we gather leading speakers from HR and marketing to swap insights, notes, skills, ideas, pains, successes and ambitions.

Video One hour Learning & development Organisation development

The relationship between HR and marketing is getting closer. Both professions share a fundamental goal: engage people, build loyalty and stand out. 

But their methods vary wildly. So what can they learn from each other? People Management and Campaign join forces to exchange ideas between the two people professions. 

HR can learn a lot from marketing – how to build and use smarter data, how to refine personalised messaging and become more sophisticated in channel marketing. And of course, tips on building a better employer brand – the Heinz Ketchup in a world of tomato sauce. 

And marketing can learn much from HR – the marketing, media and advertising industries must champion diversity and inclusion to improve both their businesses and their work; HR knows people – they will help marketers better understand human psychology and how to reach the person behind the consumer.

Join this live video stream as we gather leading speakers from both professions to swap insights, notes, skills, ideas, pains, successes and ambitions.

Get involved in the debate by submitting your questions to the panel via Slido – https://www.sli.do/ #bigquestions2020

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Speakers

Gemma  Charles Gemma Charles Deputy Editor Campaign (Moderator) Bio
Helen Shaw Helen Shaw Principal Consultant ENGINE
David D'Souza David D'Souza Head of London & Head of Engagement CIPD Bio
Jenny Roper Jenny Roper Editor People Management
Gemma Greaves Gemma Greaves CEO The Marketing Society
Sharon  Ellerker Sharon Ellerker VP & Regional Head of HR Hewlett Packard Bio
Matthew Bushby Matthew Bushby UK Marketing Director Just Eat Bio
Danny Stacy Danny Stacy Recruitment Evangelist Indeed Bio
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