How your purpose attracts talent, customers – and growth

Good employee experience (EX) drives more than simply engagement: it attracts talent; it affects customer experience; it has a clear bottom line impact. And, at the top of the agenda for both customers and employees, is purpose. Businesses need to consider it carefully.

Purpose is a must-have, not a nice-to-have. The marketplace for top talent is ultra competitive, so companies that truly live and breathe their brand purpose succeed. Today, customers and employees want to support and be a part of companies that act responsibly towards both people and planet.

Following the launch of People Management’s EX50 report earlier this year – a report that celebrates those leaders championing employee experience – we're hosting a webinar in partnership with Zone. We’re exploring the importance of purpose in your employer value proposition and looking at practical ways to balance obligations to shareholders alongside wider society – as well as showing how a brand’s purpose inspires growth.

Join us for this important, interactive discussion where EX leaders explain how a clear brand purpose drives business culture and employee and customer attraction – as well as learning ways to help your business successfully find and refocus its purpose.

Register to Watch.

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