A recruiter's guide to content strategy
With thousands of employers vying for the attention of potential candidates, it’s crucial that your recruitment content stands out.
It’s essential, therefore, that you learn the skills to write effective job descriptions that not only offer a true sense of what makes your organisation special, but provide an insight into your company’s environment and culture as well.
Join our webinar, ‘A recruiter’s guide to content strategy’, brought to you in partnership with Indeed, to learn how to create compelling content that encourages the very best candidates to apply for your positions.
WebinarOne hourTalent & recruitmentHR technology
With thousands of other employers vying for the attention of potential candidates, it’s crucial that your recruitment content stands out.
It’s essential, therefore, that you learn the skills to write effective job descriptions that not only offer a true sense of what makes your organisation special, but provide an insight into your company’s environment and culture as well.
Join our webinar, ‘A recruiter’s guide to content strategy’, brought to you in partnership with Indeed, to learn how to create compelling content that encourages the very best candidates to apply for your positions.
We will cover how to:
Make it easier for the right candidates to discover your jobs
Use trend data to better target job content to relevant candidates
Boost candidate quality with irresistible job descriptions
Add personality (and a dose of reality) to your content
Harness search trends and eliminate jargon
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Daniel is an Evangelist at Indeed, the world’s #1 search engine for jobs, where he works across the Employer Insights team for EMEA. Previously he was Global Marketing Director at LifeWorks and also led Global Digital teams at Vodafone Group and Microsoft. Daniel's extensive experience in marketing innovation and data driven insights enables him to focus in on three core areas at Indeed - strategy, data and insights from which to deliver support and value to all customers. He lives in London with his young family.
Graeme has worked in marketing for over 20 years and is now Strategy Director at Havas People working with clients such as BP, ABB and Ministry of Justice. His main focus is on brand development (internal and external) with a particular focus on Employer Branding. A key aspect of the Employer Brand Ecosystem is content and he has a particular interest in Content Strategy and the use of technology in its evolution.
Laurie is a talent acquisition specialist and social talent ninja with experience across media, digital and market research. She’s passionate about building and executing attraction, sourcing, content and EVP strategies, using data to make effective recruitment decisions and measure success. Winning the war for talent and providing an excellent candidate journey is massively high on her agenda.
Edward Craig is head of Content Labs at People Management Insight.