As the way we search for information online shifts and competition increases, employers must focus on gaining visibility.

Online search dictates how most people make many of their decisions – from holidays and homes to dates and diets – there are a growing number of speciality search engines, hundreds of thousands of which list jobs. 

When 94% of people in the UK looks at job opportunities at least a few times a year, and 78% looking monthly, employers must master the fundamentals of search marketing. The smartest employers know that making job opportunities discoverable is the difference between a candidate applying for their role or their competitor’s role.